SEM (Search Engine Marketing) Product Manager Job at Newsbreak, Mountain View, CA

RURkTmFveW1mNjdtOVg3enZXTjlkZWdDR3c9PQ==
  • Newsbreak
  • Mountain View, CA

Job Description

About NewsBreak

NewsBreak is the content intelligence platform shaping the future of local information. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information experiences powered by advanced AI, recommendation systems, and adtech. 

We're proud to be a Great Place to Work®-certified company, home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

If you’re a Dreamer, a Builder, an Innovator, we’d love to hear from you!

For more information, visit

We are looking for a dynamic and innovative SEM (Search Engine Marketing) Product Manager with solid expertise in paid search acquisition. The ideal candidate will leverage keyword strategy, bidding optimization, and data analysis to drive high-quality traffic and maximize conversions.

Responsibilities



  • Manage and optimize paid search campaigns on Google Ads, Bing Ads, and other search engines to acquire quality web traffic.

  • Conduct keyword research, grouping, and bidding optimization to improve account structure and campaign performance.

  • Design and execute A/B tests on ad creatives, copy, and landing pages to improve CTR and CVR.

  • Monitor, analyze, and report on SEM metrics (CTR, CVR, CPC, CPA, ROAS) to ensure data-driven decision-making.

  • Collaborate with SEO, content, product, and analytics teams to drive holistic growth strategies.

  • Track user journey and conversion funnel performance with analytics tools (Google Analytics, Adobe Analytics, etc.).

Requirements



  • Bachelor’s degree or higher in Marketing, Business, Statistics, Computer Science, or a related field from a well-recognized institution (top university preferred).

  • 3+ years of experience in SEM or paid search marketing, with proven ability to manage large-scale campaigns.

  • Hands-on experience with Google Ads, Bing Ads, and other major search platforms.

  • Strong analytical and quantitative skills; proficiency in Excel, SQL, or BI tools (e.g., Looker, Tableau, Data Studio).

  • Excellent communication skills and ability to collaborate cross-functionally.

Nice to Have



  • Experience running SEM campaigns in international markets, with multi-regional execution knowledge.

  • Familiarity with attribution and analytics tools (Google Analytics, AppsFlyer, Adjust, Branch).

  • Demonstrated success in improving ROI and reducing acquisition costs in paid search.

  • Understanding of how SEM and SEO work together to drive sustainable growth.

  • Hands-on experience exploring SEM acquisition strategies for AI products.

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.

Annual Base Pay Range

$182,000 - $220,000 USD

 

Job Tags

Full time, Local area, Work from home,

Similar Jobs

TradeJobsWorkforce

Bank Teller Job at TradeJobsWorkforce

 ...Bank Teller Job Duties: Serves customers by completing account transactions. Provides account services to customers by receiving deposits and loan payments, cashing checks, issuing savings withdrawals, and recording night and mail deposits. Sells cashier's checks... 

Pho Prime, LLC

Window and Door Installer Job at Pho Prime, LLC

Compensation $25.00 - $34.00/hourJob OverviewOaks Inc is actively seeking two skilled Window and Door Installers to join our field operations team. This is a great opportunity for experienced professionals who take pride in precision work and top-tier customer service... 

Tata Consultancy Services

JIRA Cloud Admin Job at Tata Consultancy Services

 ...Job Description Job Description Job Title : JIRA Cloud Admin Experience Required - 5+ Years Must Have Technical/Functional Skills Selenium, Test NG, Automation, SQL, Python Roles & Responsibilities Administer and configure Jira Cloud (Software and... 

Petco

Pet Care Center GM Lead a High-Impact DC-Area Team (Washington) Job at Petco

A leading pet care company in Washington DC is seeking a Store General Manager to oversee operations at a Pet Care Center. The role involves leading a team to deliver top-notch guest service, managing sales growth, and ensuring the proper care of animals. Candidates should...

MedStar Health

Sterile Processing Tech Job at MedStar Health

 ...of Position Responsible for decontamination cleaning processing and sterilization of supplies and equipment dispensed by the department...  ...Diploma or GED required or equivalent. required Experience Less than 1 year 6 months related experience required...