Job Description

1. Plan, execute, and manage digital marketing campaigns across SEO, SEM, PPC, social media, email, and display advertising .
2. Conduct keyword research, competitor analysis, and market research to enhance campaign performance.
3. Optimize content for the website, blogs, landing pages, and social media platforms.
4. Manage paid campaigns on Google Ads, Facebook/Instagram Ads, LinkedIn Ads , and other relevant platforms.
5. Track and analyze website traffic, conversion rates, and performance metrics using tools like Google Analytics, Search Console, and Tag Manager .
6. Collaborate with the content, design, and sales teams to align campaigns with business objectives.
7. Stay updated on industry trends, new technologies, and algorithm updates.
8. Create monthly and quarterly performance reports highlighting campaign ROI and improvements.
9. Work on marketing automation tools and CRM platforms for lead nurturing.
10. Support brand awareness and online reputation management initiatives.

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