Job Description
We are seeking an experienced PR & Communications Manager to lead public relations and communications at Lulu and Georgia. This role will be responsible for building brand awareness, strengthening reputation, and delivering compelling stories across media and digital channels. The ideal candidate understands the home, lifestyle, and retail landscape and can manage multiple campaigns in a fast-paced environment. This role will harness earned media and build a proactive PR program while leveraging media contacts and relationships.
Key ResponsibilitiesDevelop and execute PR strategies that support product launches, partnerships, seasonal campaigns, and brand initiatives
Build and maintain strong relationships with lifestyle, home, design, and retail media
Oversee the development of press releases, media pitches, fact sheets, and brand storytelling material to be shared with press
Identify and secure print and digital-first media opportunities including brand profiles, executive features, commerce roundups, and partnership press
Manage product placements, media samples, and interview coordination
Serve as a primary day-to-day contact for media inquiries and support crisis and issue management when needed
Ensure consistent brand voice and messaging across all external and internal communications
Support with media outreach and guest list curation for brand activations as needed
Collaborate with cross functional partners to align on brand messaging and priorities
Support ongoing storytelling around partnerships, collection launches, and trends
Coordinate press events, product previews, and media experiences
Maintain up-to-date press kits, media lists, and digital assets
Track media coverage, brand sentiment, and campaign performance and report regularly on coverage, reach, and key wins to support PR goals and planning
Bachelor’s degree in Communications, Public Relations, Marketing, or related field
5+ years of experience in PR and communications, preferably within home, lifestyle, fashion, or retail
Proven experience managing product-driven and seasonal PR campaign messaging
Strong media relationships within lifestyle, design, or retail sectors
Excellent writing, editing, and storytelling skills
Professional experience working in an agency environment
Knowledge of the retail industry including editorial calendars, product launch cycles, trend prediction and cultural moments
Passion for the furniture and home decor industry
Based in NYC, with occasional travel to LA when necessary
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