Job Description

Job Description

Job Description

We are seeking an experienced PR & Communications Manager to lead public relations and communications at Lulu and Georgia. This role will be responsible for building brand awareness, strengthening reputation, and delivering compelling stories across media and digital channels. The ideal candidate understands the home, lifestyle, and retail landscape and can manage multiple campaigns in a fast-paced environment. This role will harness earned media and build a proactive PR program while leveraging media contacts and relationships.

• Develop and execute PR strategies that support product launches, partnerships, seasonal campaigns, and brand initiatives

• Build and maintain strong relationships with lifestyle, home, design, and retail media

• Oversee the development of press releases, media pitches, fact sheets, and brand storytelling material to be shared with press

• Identify and secure print and digital-first media opportunities including brand profiles, executive features, commerce roundups, and partnership press

• Manage product placements, media samples, and interview coordination

• Serve as a primary day-to-day contact for media inquiries and support crisis and issue management when needed

• Ensure consistent brand voice and messaging across all external and internal communications

• Support with media outreach and guest list curation for brand activations as needed

• Collaborate with cross functional partners to align on brand messaging and priorities

• Support ongoing storytelling around partnerships, collection launches, and trends

• Coordinate press events, product previews, and media experiences

• Maintain up-to-date press kits, media lists, and digital assets

• Track media coverage, brand sentiment, and campaign performance and report regularly on coverage, reach, and key wins to support PR goals and planning

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field

• 5+ years of experience in PR and communications, preferably within home, lifestyle, fashion, or retail

• Proven experience managing product-driven and seasonal PR campaign messaging

• Strong media relationships within lifestyle, design, or retail sectors

• Excellent writing, editing, and storytelling skills

• Professional experience working in an agency environment

• Knowledge of the retail industry including editorial calendars, product launch cycles, trend prediction and cultural moments

• Passion for the furniture and home decor industry

• Based in NYC, with occasional travel to LA when necessary

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