Job Description

Overview

The Manager, Web Analytics- UGC will lead the UGC team responsible for digital insight generation and analysis in support of HomeDepot.coms marketing, merchandising, operations, UX, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of Adobe Analytics, GCP and GBQ, Bazaarvoice, and SQL-based data to generate insights and recommendations designed to spur the business forward.

The Manager, Web Analytics- UGC, will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.

The Manager, Web Analytics- UGC will lead end-to-end operations for collecting and displaying user-generated content across THDs digital platforms. This includes managing programs such as product sampling, post-purchase review requests, and Q&A. The manager will oversee review and Q&A collection performance, optimize operational workflows, and drive new channel innovation. This role will partner cross-functionally to ensure UGC data is effectively analyzed, shared, and leveraged to enhance customer experience and conversion. The manager will also lead a team responsible for maintaining high-quality support, data accessibility, and content health across platforms.

Responsibilities

• 20% Responsible for presenting analysis and test results and resulting recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
• 10% Communicate opportunities to drive financial goals cross-functionally by making suggestions that support site-wide objectives.
• 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.
• 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
• 10% Prioritize and manage execution of requests for report enhancements and analysis from business partners. Establish and evangelize improved data-driven views of site performance.
• 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
• 10% Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.
• 10% Share leadership for the teams responsible for web analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing.
• Direct Manager/Direct Reports: This position typically reports to Sr. Manager or Director, Homedepot.com. This position has 5 Direct Reports.

Travel Requirements

Typically requires overnight travel less than 10% of the time.

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

No travel required

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Manages a team of 1-5 direct reports
• Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)

Preferred Qualifications

• MBA preferred
• Extensive experience with Adobe Analytic
• Extensive experience with Google Big Query
• Experience with User Generated Content discipline
• Demonstrated experience managing a team of technically advanced analytical professionals in the area of web analytics
• Experience managing an A/B testing program and working with database-driven sites and content management tools
• Expereince in relevant site analytics, site development, and or site merchandising experience
• Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity
• Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines
• Open to idea exploration with strong problem-solving/analytical abilities
• Leadership and supervisory skills
• Possess executive-level communication and presentation skills
• Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.

Preferred Education

No additional education

Minimum Years of Work Experience

5

Preferred Years of Work Experience

No additional years of experience

Minimum Leadership Experience

None

Preferred Leadership Experience

None

Certifications

None

Competencies

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict

Work Location

Hybrid An associate in a hybrid role blends in-office and remote/virtual working to complete their job duties. An associate may be required to work from a designated Home Depot location on some days, and may work from a virtual/remote location on others. We also refer to this as location flex.

Learn more about our4 different work locations.Additional information will be provided during the application process.

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Job Tags

Temporary work, Work experience placement, Seasonal work, Work at office, Remote work, Flexible hours, Night shift,

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